There’s nothing more authentic than a client's detailed experience of working with your business or service to help you attract new business.
- The story of the CHALLENGES they faced that led them to you, the process of how you helped them SOLVE those challenges, and most importantly, the successful RESULTS achieved -
hI!
I'm Madeleine, and I specialize in case studies written as story-driven customer experiences – one of the most powerful marketing tools you can utilize to increase sales.
Most website copy speaks at potential clients rather than to them. Sure, they need to know what you can do for them, and yes, blogs are great for showing your industry expertise.
But what really drives sales is when you can prove how you can help transform and elevate their business to get the results they need.
And what better proof of that than the success story of a previous happy customer. 'Show, don’t tell' – as the famed writing quote goes.
That’s where I come in!
My expertise and greatest professional passion is helping people tell their stories, and I’ve been doing it for a long time.
From my 20+ year career in the global magazine world interviewing celebrities, industry leaders and inspiring people making a difference, to more recently, via Levitate Copy, helping B2B and B2C businesses and entrepreneurs attract new sales with custom designed story-driven case studies.
So let me tell your story - or rather your customer's story - to connect and resonate with warm leads, and result in new business and closed sales.
if you're looking to:
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Earn the trust of your ideal customer
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Showcase your business processes in detail
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Build your reputation and establish authority in a crowded field
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Get social proof of how you can transform someone’s business
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Turn warm leads into paying clients
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Add a beautifully designed magazine-style article to your marketing toolkit for trade shows and presentations
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Justify your pricing
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Attract Investors
then my case study method is for you!
what you get...
A multi page custom-designed case study of up to 1600 words, presented like a magazine article with stand-out quotes. Your brand colors can be used for the design as well as both stock and provided photos.
I also offer a text-only option of the interview of up to 1200 words, so that you can incorporate it into your website to increase your SEO.
Need more help? I offer a custom service to incorporate your case study across all your social media and other marketing channels.
walt westhouizen
CEO - Westhouz Creative
"Madeleine is an exceptional writer. Her commitment and passion to convey the message is evident in every piece of work she produces. She pays close attention to the target market and consistently delivers top-notch work. I was thoroughly impressed by the case study she provided, which covered key elements that I had not even considered. This resulted in a very effective marketing tool for prospective clients. Working with Madeleine is always a pleasure."
tracie arlington
Founder - PlayItSafeDefense
"Madeleine was the solution I was looking for! I needed my prospective students to understand the difference between my self-defense training/classes and the Martial Arts. She was exceptional at interviewing one of my clients and getting a mother's perspective on how we train and what we offer. I love the way Madeleine wrote about the client's experience, laid out the case study and brought to life what I hope all my students will gain from the training. I feel confident that future students will understand my program more thoroughly, thanks to Madeleine."
michael reddington
CEO - InQuasive