how it works
Proving how your service or business can transform a client’s life - on both a professional level, and as a result, a personal level - makes for compelling reading. But how do you hook your ideal customer in, keep them reading, earn their trust, and get them converting?
How about an authentic detailed story of how you did it for a previous (very) happy customer, in their own words?
I create long-form customer stories using the standard elements of a case study – CHALLENGES, SOLUTION and RESULTS – crafted into an engaging story that showcases the successful journey your customer had with your business or service.
People want to work with people. Who are you? Who is the face behind your business?
And how can your passion and skills help elevate and transform someone else's business or life to get the results they need? A story-driven case study will answer all of those questions.
And the best part? You don’t have to say a word!
Each case study is one client’s story and is written in narrative form with standout quotes to catch the reader’s eye and persuade them to convert.
options & pricing
Custom-designed PDF
Using your brand colors and stock and/or provided photos, the finished 4-5 page product is up to 1600 words long and looks similar to a professional magazine style interview/story. This can then be repurposed across all of your marketing channels. A great option for service-based businesses where visuals help the emotional hook (e.g. coaches, recruiters,
realtors, etc.)
Sample 1 / Sample 2 / Sample 3
$1149
Other Services
- Need help marketing your case study? I also offer a customized plan on how to use the contents of the case study across your marketing channels, including social media post design for a separate fee.
- Leadership Profiles
For both internal and external communications.
- Pricing based on scope
of project -
i'm all about showcasing your
process, so here's mine:
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You and I have a discovery call where we identify what aspect of your business you want to drive sales in and who would be your best previous happy client to feature
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You introduce me to your client - and I take it from there!
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I do a 30-40 minute Zoom interview with the client and write up the interview in story form narrative, highlighting standout quotes
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Your client gets editorial approval (they are being featured, after all) and they provide a photo for the article
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You get final copy approval and any required edits
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For the PDF option, you choose a design template and accompanying photos, and your case study goes to design*
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For Text Only option, you get full copyright to use the completed interview from here as you like.
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*You get a unique custom designed multi-page PDF of the interview story with full copyright, plus comprehensive tips on how to use it across all of your marketing channels.
why it works
Still need convincing of the powers of the case study? Here's my top 5 reasons:
1. It’s about AUTHENTIC as marketing gets
These are real success stories from real people, who are so happy with how your business helped them that they want to help you spread the word! Most interviewees love to have their photo, name and business mentioned as it’s all extra exposure for them, too. (Cheeky tip: some clients even split the fee because the exposure benefits both of them.)
Generic and uninspiring website copy that talks at people doesn’t cut it. Show your ideal client a bonafide reason to work with you thanks to an honest experience someone else had.
2. Its RELATABILITY factor creates trust and a connection with your ideal customer
We’re all looking for connection on our business journey, and to help us take our business to the next level. Sales is a hard slog and it’s difficult to capture the attention of, and connect with, your ideal client. By showcasing the story of a previous customer who had the same pain points and challenges a warm lead can relate to, not only connects people but it builds trust in who we want to spend our money with.
3. It's COMPELLING reading for a warm lead stuck in procrastination mode
Thanks to my 20+ year interviewing experience in the global magazine industry, I’m an expert at crafting people’s narrative to tell their story and illustrate the transformations in their life. And that - plus unearthing those standout quotes to hook the reader - is exactly what I will do for you and your business!
4. It’s a very DETAILED 5 STAR REVIEW!
While testimonials are great (actually, essential) for any business, they are more of a short summary of how you helped someone. They can showcase your brilliance in a 10 second read but they don’t delve into the journey of doing business with you, and the WHY and HOW you, your processes, and your results are so amazing.
Readers will get to Know you, Like you, and Trust you through the social proof my case studies provide.
5. It's a MULTIFACETED MARKETING TOOL that keeps on giving
Your case study can used in its entirety plus be broken down and repurposed for:
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Social Media Posts
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Landing & Sales Pages
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Email marketing
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Testimonials
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Investor Pitch Decks
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Trade Show material